Product Designer

User Experience Product

I work for PNC Bank with an amazing group of professionals, shaping User-Driven Digital Products.

Process I follow

01 | Lean Vs. Agile Vs. Design Thinking

Testing is always part of the equation, the user becomes the driver of digital products, using both, Passive or Active sources of Data.


Rip the brief / Define Research Areas and Methods / Find Insights


User Testing Methods / Business Goals / Deduce Opportunity Areas


Ideation / Set Ideas / Design Hypothesis/ User journeys


Design / User Testing / Iterations / Prototype / Release


01 | Projects

Now you can see my most important projects, comment and interact with high fidelity prototypes.

02 | Playground

Access to this live Exploration. Hypothetical Scenario: Crypto Exchange Design System and Interaction.

Tabs in process –  Home and Portfolio

Get in touch

01 | Let’s Talk About…

  • Receive professional guidance and mentorship
  • Ask for a detailed budget for your project
  • Get more information about my background before the interview
  • Know more about Software Implementation in your Digital Business (Figma, Sketch Adobe XD, Invision, Maze, Stark)

02 | Icebreakers

Where I have helped Entrepreneurs in my country shape their Ideas
Why I was awarded as the best mentor in my Region by a national entity
How I participated in a worldwide touristic campaign and we increased by 4X the number of foreign visitors
What particular Design skills I have other than UX UI Design?


01 | This is Just for Fun

My Blog is a space in constant evolution. I’m writing articles about different topics. Please feel free to jump into those and read. Also comment if you see any was helpful for your learning process.

♡ Recommendations from Wonderful People

Luis was a valuable asset of the team while we contributed to Abbott's NAVICA program. He used his talent and skills to bring ideas to life through design. Luis has a solid understanding of User Experience and UI Design. He is able to work well in a fast paced environment and is a quick learner. Luis is a team player and he always carries himself in a professional manner.

Jeff Ditusa Digital Product Management at Abbott

Luis is an incredible leader. I worked with him at Punto Estratégico and collaborated in different UX research projects. Is always helping others and aimed to guarantee the team goals.

User Experience Designer in Atlanta GA
Carlos José Jaramillo Rios Innovación - Emprendimiento - Valor Compartido.

Luis is a great designer and mentor. He helped me start, and designed the original website and the logo. Recently, he designed the new version of the mobile app. He is great in what he does.

User Experience Designer in Atlanta GA
Sergio Daza SEO, Facebook Ads, Google Ads, Monetización web, emprendimientos.

I’ve been working as a project leader with Luis in Punto Estratégico and program from MinTIC I’m impressed about his tenacity and hard work for our team.

User Experience Designer in Atlanta GA
Neleysis Bolaño Ardila Administradora de operaciones y proyectos PVD Lab Valledupar

Luis is an excellent mentor and tech creative. He was my mentor in the ``Belook`` startup and thanks to him I got to know ionic and mobile programming. Great professional and remarkable designer.

User Experience Designer in Atlanta GA
Aris Jhovannys Perea Systems engineer - Angular/ionic Developer. August 20, 2020

Luis is outstanding in his marketing skills , communications and creativity . He works diligently with his clients to deliver the best results .

User Experience Designer in Atlanta GA
Vlada Grigoryeva Leasing Specialist at Lincoln Property Company
Projects executed
Years of experience
Delivered websites
Recommendations in LinkedIn