I turn complex problems into clear digital products people can trust.
UX/AX designer with a foundation in cognitive psychology, working across healthcare, fintech, and e-commerce.
- Product Design
- Design Systems
- AI Workflows
- Education
Sounds from Other Worlds
CH 01 / 03Standby
Celestial
0:00 / 3:50Celestial Luis Martí
0:00 / 3:50Tools I use
Apps I designed
From NAVICA to CryptoNight, a few of the products I’ve shaped.
- Designing the tools advisors and clients use together at PNC Private Bank.5+ yrsleading UX for the tools advisors and clients use together

Guiding first-time testers through Abbott’s NAVICA, step by step.~48%higher perceived ease of use with the animated step guides
Designing a local grocery marketplace for Valledupar.~30%faster to place a weekly order than by phone, in the pilot
About meMentor, photographer, reader.



