Luis Martí | Currently at PNC Private Bank

I turn complex problems into clear digital products people can trust.

Atlanta, GA

33° 55′ N — 84° 21′ W

Selected work

View all case studies

Protected
Protected
PNC Private Bank
Financial Services / Web · 2021 — Present
Designing the tools advisors and clients use together at PNC Private Bank.
5+ yrsleading UX for the tools advisors and clients use together
Read case study
NAVICA for Abbott Laboratories
Healthcare / iOS & Android · Feb — Jul 2021
Guiding first-time testers through Abbott’s NAVICA, step by step.
~48%higher perceived ease of use with the animated step guides
Read case study
Mi Plaza Digital
E-commerce / iOS & Android · 2019 — 2020
Designing a local grocery marketplace for Valledupar.
~30%faster to place a weekly order than by phone, in the pilot
Read case study

What I Do / Four Parts

What I Do

01
Product design
UX/UI from concept to shipped product.
02
Design systems & brand
Reusable components and brand systems built alongside the product.
03
AI-assisted workflows
AI tools for design teams, with a person checking every result.
04
Onboarding & education
Step-by-step guides that measurably improve how easy a tool feels to use.

Sounds from Other Worlds

CH 01 / 03Standby

Celestial — Luis Martí

0:00 / 3:50