Navica | Abbott Laboratories

Client: Abbott Laboratories
Website: abbott.com

What is NAVICA™?

“The 15-minute BinaxNOW™ COVID-19 Ag Card Home Test has received FDA Emergency Use Authorization for at-home testing in collaboration with eMed, a digital health solution. This first-of-its kind service for COVID-19 testing  prescribes and ships the test directly to your home. A trained telehealth professional then guides you through the at-home self-test via video call using the BinaxNOW COVID-19 Ag Card Home Test and Abbott’s complementary NAVICA™ mobile app to enable the testing process and display BinaxNOW COVID-19 test results.” (Abbott Laboratories | Global point of care | 2021).

The Challenge

Reduce the friction for users and possible frustrations during specific points of interaction, creating an entry point, that could be useful and scalable in future states of the Consumer Mobile App. Increasing the positive rapport with users.

Pivoting from a Consumer App to a School-oriented flow, providing specific tools for increasing the relationship B2B B2C and B2G

Monthly Users | 37.000

Total Reach | 50,000+

Teams | Consumer App, Consumer Web, Connect for organizations.

The Solution

01 | Project Scope

Methods | Market Research, Interviews, Usability Testing, IA, Wireframing, Branding, Prototyping

Framework | Agile XP

Tools | Sketch, Maze, Abstract, Miro

02 | UX Research

We started validating the User Experience and User Interfaces using Heuristic Evaluations and Card Sorting. Understanding of the principal business goals, working with stakeholders on effective solutions for onboarding users. Revamped User Journeys. Created new components for building relationships with consumers principal needs.

  • Heatmaps
  • Maze and User Testing
  • Screen Time
  • Bounce Rate
  • Give Up rate

03 | Insights

Used material UI and IOS DS for easy implementation with developers. Personalized components, using brand standards and regulations for different collateral deliveries. Designed components with high complexity level. Documented test state diagrams and Input-output diagrams to communicate with stakeholders effectively new component states and implementations.

04 |  Design and Implementation

Fighting Featuritis 

Hick Law:

Hick’s Law is a simple idea that says that the more choices you present your users with, the longer it will take them to reach a decision.

Onboarding improved avoiding Hick Principle

  • Scan Automation for onboarding
  • Cognitive Load Reduction
  • Progressive Load of information
  • Information Architecture validation

Report Results Findings

  • Cognitive model discovered to report results
  • Easy Report and implementation
  • User Testing and Validation

Luis was a valuable asset of the team while we contributed to Abbott's NAVICA program. He used his talent and skills to bring ideas to life through design. Luis has a solid understanding of User Experience and UI Design. He is able to work well in a fast paced environment and is a quick learner. Luis is a team player and he always carries himself in a professional manner.

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Jeff Ditusa Digital Product Management - NAVICA - Abbott Laboratories

I worked with Luis as part of Abbott's NAVICA program. Luis was instrumental in bringing to shape several innovative design ideas within the NAVICA Consumer App. He comes with a very strong design background, knowledge of the design toolset, and sound thought process that helped drive design workshops with engineering, product management, reach consensus and deliver several high, low fidelity prototypes. Always a great asset to have in a product team.

1517744989152
Deepak Agnihotri Project Manager - NAVICA

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