miplaza

Client: Mi Plaza SAS
Date: May 20, 2020
Services: Mobile App UX Design

Based on simplifying grocery shopping

There is little time to think about the week’s shopping list or what is not in my fridge with an increasingly busy routine. Miplaza brings together the best everyday products in your town! Discover everything from bananas and yogurt to healthy alternatives. Receive your order directly to your home address in a jiffy!

UX Designer in Atlanta
UX Designer in Atlanta
UX Designer in Atlanta

User and Audience:

  • Monthly Users: 30.000
  • Total Reach: 200.000
  • Total Deliveries: 30000

The problem:

Millennials, our target population, don’t have too much time for getting their recurrent shopping list and sometimes get even frustrated doing this time-wasting activity. 

The problem:

Millennials, our target population, don’t have too much time for getting their recurrent shopping list and sometimes get even frustrated doing this time-wasting activity. 

Value proposition Design:

Mi plaza is a web and mobile app for buying in less than three steps your recurrent shopping list, finding the best deals efficiently. All your home essentials and more orders to deliver in less than 30 minutes to your front door.

Experiment plan:

Based on Buyer persona profiling, we designed an experiment which included:

  • Sample: 200 Supermarket Users in the exploratory phase
  • Instrument: Observation – Focus Groups and 10-minute interviews.
  • Sample: 30 users during the MVP and Value proposition validation.

Technology:

  • Adobe Illustrator
  • Adobe XD
  • InVision

“Luis is a great designer and mentor. He helped me start MiPlaza.co, and designed the original website and the logo. Recently, he designed the new version of the mobile app. He is great in what he does.”

Sergio Daza
Sergio Daza CEO Founder

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