Abbott Laboratories

Case Study

What is NAVICA™?

“The 15-minute BinaxNOW™ COVID-19 Ag Card Home Test has received FDA Emergency Use Authorization for at-home testing in collaboration with eMed, a digital health solution. This first-of-its kind service for COVID-19 testing prescribes and ships the test directly to your home. A trained telehealth professional then guides you through the at-home self-test via video call using the BinaxNOW COVID-19 Ag Card Home Test and Abbott’s complementary NAVICA™ mobile app to enable the testing process and display BinaxNOW COVID-19 test results.” (Abbott Laboratories | Global point of care | 2021).

The Challenge

Reduce the friction for users and possible frustrations during specific points of interaction, creating an entry point, that could be useful and scalable in future states of the Consumer Mobile App. Increasing the positive rapport with users.

Pivoting from a Consumer App to a School-oriented flow, providing specific tools for increasing the relationship B2B B2C and B2G

Monthly Users | 37.000

Total Reach | 50,000+

Teams | Consumer App, Consumer Web, Connect for organizations.

The Solution

Project Scope

Methods | Market Research, Interviews, Usability Testing, IA, Wireframing, Branding, Prototyping

Framework | Agile XP

Tools | Sketch, Maze, Abstract, Miro

UX Research

We started validating the User Experience and User Interfaces using Heuristic Evaluations and Card Sorting. Understanding of the principal business goals, working with stakeholders on effective solutions for onboarding users. Revamped User Journeys. Created new components for building relationships with consumers principal needs.

Heatmaps
Maze and User Testing
Screen Time
Bounce Rate
Give Up rate

Insights

Used material UI and IOS DS for easy implementation with developers. Personalized components, using brand standards and regulations for different collateral deliveries. Designed components with high complexity level. Documented test state diagrams and Input-output diagrams to communicate with stakeholders effectively new component states and implementations.