Luis Martí
Experience Design Lead at PNC Private Bank • Atlanta, Georgia
UX/AX designer with a foundation in cognitive psychology, working across healthcare, fintech, and e-commerce. I design products where people can’t afford to get confused, often while they learn a new tool for the first time, and agentic AI components that people and agents can work with.
Selected work
Financial Services / Web
PNC Private Bank
Healthcare / iOS & Android
NAVICA for Abbott Laboratories
E-commerce / iOS & Android
Mi Plaza Digital
Experience
Where the work actually happened.
Education
Where the cognitive psychology background comes from.
Universidad Piloto de Colombia
2007 — 2011Psychology, with a focus in cognitive psychology and psycholinguistics
University of Michigan
Jul 2020 — Jan 2021User Experience Research and Design Specialization
Credentials & certifications
Licenses & certifications.
AI Fluency: Framework & Foundations
Issued Aug 2026Anthropic
Claude 101
Issued Aug 2026Anthropic
Claude Code 101
Issued Aug 2026Anthropic
Certificate in User Experience
Issued Sep 2025Nielsen Norman Group
Professional Scrum Master I (PSM I)
Issued Jan 2021Scrum.org
Google IT Support Professional Certificate
Issued Jun 2020Beyond work
A few things outside the case studies.
Art, travel, and the everyday things I make time for. Click an item for more.